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Packers announce U.S. Cellular as Official Wireless Partner

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The Green Bay Packers and U.S. Cellular announced a new agreement today, with U.S. Cellular now the Official Wireless Partner of the Green Bay Packers.

The multi-year sponsorship also includes several elements aimed at enhancing the gameday experience and providing further amenities to visitors at Lambeau Field.

“We’re excited to team up with U.S. Cellular as the Official Wireless Partner of the Green Bay Packers,” said Packers President/CEO Mark Murphy. “We’re looking forward to working with them to provide programs and activities that are geared toward enhancing our fans’ experiences on gameday and every day at Lambeau Field.”

Through the agreement, U.S. Cellular will sponsor a future fan congregation space in the concourse at Lambeau Field, which will be a component of the Packers’ planned enhancements to the stadium concourses.

“At U.S. Cellular, we are committed to the Green Bay and Wisconsin community, and we want to create a unique and fun experience for everyone who comes to Lambeau Field to see the Packers play,” said John Heimsch, director of sales for U.S. Cellular in Wisconsin. “This sponsorship is an ideal fit, especially as fans continue to incorporate technology into their gameday experience.”

Additionally, U.S. Cellular and the Packers are teaming up to offer a variety of digital tools and platforms for fans and visitors, with U.S. Cellular now sponsoring the Packers’ mobile app and a new, innovative wayfinding feature that will help fans navigate and explore Lambeau Field.

U.S. Cellular is also now the official sponsor of the Lambeau Field Wi-Fi, and U.S. Cellular charging stations will be strategically placed throughout the stadium to ensure fans can stay connected during the game. Fans on gameday also will notice U.S. Cellular’s presence on the video boards and in the concourses.

It also includes sponsorship of Larry McCarren’s “Rock Report” on Packers.com, as well as the Packers’ microsite, 100.packers.com, which shares significant moments from Packers history in honor of 100 Seasons.

Additional details regarding the sponsorship will be announced in the future, with additional enhancements being developed to complement U.S. Cellular’s strong network coverage in Green Bay and throughout Wisconsin.

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