The Green Bay Packers today announced plans for a price increase on stadium bowl tickets for the 2026 season. Regular-season tickets will increase between $4 and $22 per game, depending on location.
Invoices are available now to view and pay online, with paper copies set to be mailed to Season Ticket Holders next week. The invoices include a brochure outlining the new pricing and previews next season's home opponents. Preseason ticket prices, which are roughly half of regular-season prices, will increase between $2 and $10 per game.
The 2026 season will see the Packers host nine regular-season games and one preseason contest. Home opponents include the NFC's Atlanta, Carolina and Dallas, as well as the AFC's Buffalo, Miami and Houston. Those visitors are in addition to division rivals in the perennially competitive NFC North, the Bears, Lions and Vikings. With the NFC once again hosting nine home games, this time the Green Package will receive the ninth home game, as the Gold package received it in 2024. The Green package will receive a total of seven regular-season games in 2026. The Gold package will receive the typical allotment of regular-season games (two) and will also receive this year's preseason game. More information about how the 17-game NFL schedule impacts Season Ticket Holders is available at packers.com/tickets.
"Our overall average ticket price, which includes general bowl and premium seating components, is expected to be near the middle of the NFL's pricing," said Packers President and CEO Ed Policy in a letter sent to Season Ticket Holders. "This is the benchmark we aim for to represent a great value for the top-rated Lambeau Field gameday experience, to remain competitive among NFL clubs and to perform as a good business partner leaguewide in terms of shared ticket revenue."
Variable pricing again will be used for preseason and regular-season games. With the increases, tickets in respective areas in 2026 will cost:
- South end zone, 700 Level – $71 for preseason, $143 for regular season (in 2025, prices were $69 and $139, respectively).
- End zone seats – $77 for preseason and $155 for regular season (in 2025, prices were $73 and $146).
- South end zone, 600 Level – $79 for preseason, $157 for regular season (in 2025, prices were $77 and $152).
- End zone to the 20‐yard line – $92 for preseason and $183 for regular season (in 2025, prices were $85 and $169).
- Between the 20-yard lines – $109 for preseason and $218 for regular season (in 2025, prices were $99 and $196).
Payment is due in the Packers' ticket office by March 31. Season Ticket Holders are reminded that Lambeau Field is now cashless, and invoices must be paid by credit/debit card or check.
Additionally, "Pay As We Play" continues as the method for both Green and Gold package holders to pay for playoff tickets. There is the potential to host up to three home playoff games, and by signing up for Pay As We Play, ticket holders commit to purchase tickets for all home playoff games. By registering online for the Pay As We Play program, both Green and Gold package ticket holders can lock in special pricing for a possible Wild Card home game. These special ticket prices, which range from $137 to $209, are lower than their respective regular-season prices.
Green package holders have the first right of refusal on seat locations for the playoffs and are being asked to commit by Aug. 7. Gold package holders who register by Aug. 7 will be placed in a drawing and, if selected, randomly assigned seats not used by the Green package holders.
Lambeau Field premium seat ticket prices are set per client contracts. Additional info regarding ticket prices, as well as invoices, also have been sent to premium seat ticket holders.
Additionally, the organization is continuing its non-renewal exercise, which has taken place in recent years to ensure Packers season tickets are being used as intended. This year, the organization declined to renew the season tickets of accounts that have sold 100 percent of their tickets for regular-season games for multiple years. Account holders with tickets not being renewed are receiving letters from the Packers ticket office with more information. As of last year, more than 155,000 fans were on the Packers' season-ticket waiting list. Out of interest to those fans, and to ensure the organization continues to not only protect but also enhance its homefield advantage at Lambeau Field, the Packers may decline to renew the accounts of Season Ticket holders who do not use their tickets as intended.
Packers season tickets are intended for the Season Ticket Holder's personal enjoyment and for that individual, along with their family, friends and business associates, to attend games and support the Packers. If the Season Ticket Holder cannot personally attend a game, they should make efforts to ensure their season tickets will be used by their fellow Packers fans. Season Ticket Holders who repeatedly resell their season tickets, whether on the secondary market or through ticket brokers (directly or indirectly), may have their renewal ability impacted without further warning.
