Launched in June 2018, the microsite features the club’s rich history in a number of ways, including a page on each of the team’s 10 decades, significant moments, a 360° interactive view of the team’s uniforms, historic stadiums and each of the 100 teams.
Leading up to Green Bay's 2018 regular-season opener, the microsite featured one prominent moment in team history daily for the 100 days preceding the Week 1 game vs. Chicago. Culminating on Sept. 8, each moment – released in no particular order – looked back at a particular time in Packers history with a summary of what made it significant.
Following the release of all 100 moments, fans were given the opportunity to engage in a season-long tournament in which the moments were placed in brackets, with a new portion of the brackets released each week.
After 16 weeks, "Frozen In Time," a look back at the Ice Bowl, was revealed to be the fan-chosen No. 1 moment.
A century in the making, 100 Seasons is the ongoing celebration of the Packers’ rich history, which included the club’s 100th season in 2018 and will be capped by the franchise’s 100th birthday on Aug. 11, 2019.
The Packers previously won the Sitefinity Website of the Year Award in the Sports & Entertainment category in 2014 (now-defunct mobile website) and 2016 (Packers Everywhere).