Packers unveil U.S. Cellular Loft at Lambeau Field

Congregation space on Lambeau Field upper concourse level open to all fans


The Green Bay Packers and U.S. Cellular today unveiled a new fan congregation space at Lambeau Field, the U.S. Cellular Loft, which will be open to all fans each gameday.

"We're excited to further enhance our fans' gameday experience with the U.S. Cellular Loft," said Packers Chief Operating Officer Ed Policy. "As the Official Wireless Partner of the Green Bay Packers, U.S. Cellular has joined us offering new amenities and incorporating technology at Lambeau Field on gameday and every day. We're looking forward to our fans and visitors using this new space to come together and stay connected."

The 6,000 square-foot, climate-controlled space is located on the Lambeau Field upper concourse, and includes a full bar, plenty of televisions, ample tables and chairs for fans to relax and several stationary charging stations to charge any wireless device.

The area features the Connection Corner, with three interactive photo booth stations where fans can take selfies, as well as a "Charge at No Charge" program, where all fans and guests can check out a portable, wireless charger for free to charge their devices back at their seats. U.S. Cellular customers also can pick up vouchers at the Connection Corner for one free soda or water per game, which can be redeemed at the Loft bar.

Each gameday, Packers alumni will make appearances at the U.S. Cellular Loft 90 minutes before kickoff, with opportunities for fans to meet with the alumni and get autographs.

The U.S. Cellular Loft also includes an interactive vending machine, which offers games, Packers Trivia and opportunities to win prizes including game tickets, autographed memorabilia and U.S. Cellular accessories.

In 2018, U.S. Cellular became the Official Wireless Partner of the Green Bay Packers, and through the partnership, they have teamed up to offer a variety of digital tools and platforms for fans and visitors, including U.S. Cellular charging stations strategically placed throughout the stadium to ensure fans can stay connected during the game.

U.S. Cellular also sponsors the Packers' mobile app and the app's innovative wayfinding feature to help fans navigate and explore Lambeau Field. Additionally, U.S. Cellular is often featured in concourse signage and on the Lambeau Field video boards.

About U.S. Cellular:

U.S. Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier is building a stronger network with the latest 5G technology and offers a wide range of communication services that enhance consumers' lives, increase the competitiveness of local businesses and improve the efficiency of government operations. To learn more about U.S. Cellular, visit one of its retail stores or To get the latest news, promos and videos, connect with U.S. Cellular on, and

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