The Green Bay Packers and American Family Insurance on Wednesday celebrated the official opening of the American Family Insurance DreamDrive training camp activity, marking its 12th anniversary.
A ribbon-cutting ceremony took place Wednesday morning to recognize DreamDrive, the specially designed bike experience for Packers fans and families at training camp, centered on the storied training camp tradition where Packers players ride children's bikes to and from practice.
Five Dream Fleet bikes, which each celebrate a different piece of Wisconsin's rich heritage, were introduced for another year at the ribbon-cutting, all provided by the Packers and American Family Insurance. Three of the bikes were given completely new designs (J. Love Express, Dream Fearlessly Flyer and the Up North Cabin Rider), and two of the classic bikes were given refreshed designs (Cheddar Chariot and Cow Cruiser) for 2025.
Several kids were selected by American Family Insurance to have the opportunity to ride the special bikes to practice with the players. The kids had the opportunity to meet current players and received a Packers/American Family Insurance bike helmet autographed by the player who drove their bike down to practice.
Children are encouraged to participate in DreamDrive throughout training camp's open practices over the next several weeks by bringing their own bikes to practice in keeping with the longstanding tradition.
DreamDrive is a feature of the partnership between the Packers and the Madison-based insurance company, which has been a partner of the team since 2005. The partnership also includes the American Family Insurance Gate on the stadium's east side, allowing fans easy access to the Lambeau Field Atrium, as well as Titletown Gameday Live, presented by American Family Insurance, which invites fans to celebrate gamedays prior to kickoff at Titletown across the street from Lambeau Field.
About American Family Insurance: American Family Insurance, a mutual holding company based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance Group is the nation's 12th-largest property/casualty insurance group, ranking No. 202 on the Fortune 500 list. The Group has a current 'a+' credit rating through AM Best, and has distinction as a "Standing the Test of Time" company, which is represented by having an AM Best financial strength rating of 'A' or better for 75 years. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes CONNECT, powered by American Family Insurance, Homesite and Main Street America Insurance and has approximately 11,000 employees nationwide.
