This October, the Green Bay Packers, Bellin Health and the Vince Lombardi Cancer Foundation are teaming up and inviting fans to take part in the Packers Vs. Cancer campaign. For the fourth straight year, the initiative is aimed at raising awareness of all cancers and raising funds for research and cancer care.
"We're proud to partner once again with Bellin Health and the Vince Lombardi Cancer Foundation for Packers Vs. Cancer to raise awareness and funds and show our support to those battling cancer," said Packers President/CEO Mark Murphy. "The COVID-19 pandemic we are facing has highlighted the importance of working together as we strive toward a healthy community. The fight against cancer remains an effort that requires our ongoing dedication and commitment."
The Packers kicked off the campaign this week at the Packers Pro Shop by debuting a new Packers Vs. Cancer New Era knit beanie hat available for purchase now, with $5 from each hat sale going directly to the Vince Lombardi Cancer Foundation. The winter stocking hat, which will be sold throughout October and into the colder months, is a black cable knit hat, with the Packers logo on the front and a Packers Vs. Cancer logo on the side. The hat is available in-store and online.
Shoppers at the Packers Pro Shop can also take part in the Packers Vs. Cancer effort by helping raise funds for the Vince Lombardi Cancer Foundation by adding $1 or more to their purchase during October. Those who donate will help contribute to the Vince Lombardi Cancer Foundation's ongoing cancer research programs.
The team is set to recognize the campaign during Monday night's game against the Atlanta Falcons, presented by Bellin Health. While fans won't be able to attend Monday's game, Season Ticket Holders in the coming weeks will receive a multifunctional scarf/head wrap, made of stretchy, breathable fabric with the Packers Vs. Cancer logo printed on it, as a giveaway in conjunction with the game. The giveaway was created with those undergoing cancer treatments in mind, and can be worn by patients, their loved ones and those who support the fight against cancer.
"With COVID-19 spreading in our communities, there's a very real concern about patients putting off the cancer screenings that could save their lives," said Bellin Health President & CEO Chris Woleske. "Cancer survival rates are increasing due to improved treatments and the fact that we're catching the disease earlier – but there is more work to be done and screenings are key. We are honored to partner with the Packers and the Vince Lombardi Cancer Foundation on this important health initiative."
Packers kicker Mason Crosby is also taking part in the Packers Vs. Cancer campaign as a spokesperson again this year, along with his wife, Molly, to share how cancer has impacted their lives. They have been involved with the Vince Lombardi Cancer Foundation since Crosby's rookie year in Green Bay and their story will be featured on packers.com during the month of October to help remind fans how they can be a part of Packers Vs. Cancer and how screenings and early detection can help save lives.
Ordinarily, Packers players also visit with cancer patients and their families as part of the campaign, and while the team won't be able to make in-person visits due to the pandemic, the team is exploring ways to allow players to visit virtually with those battling cancer.
Named for the legendary Packers coach, the Vince Lombardi Cancer Foundation is dedicated to winning the battle against cancer by funding advancements in cancer research and compassionate care. In the first three years of the Packers Vs. Cancer initiative, the Vince Lombardi Cancer Foundation has directed the funds raised toward a variety of programs, including pediatric care research and childhood cancer treatments, programs for women cancer survivors and developing therapies for leukemia.
"The Vince Lombardi Cancer Foundation is proud to partner with the Green Bay Packers and Bellin Health to raise funds and awareness for cancer research," said Vince Lombardi Cancer Foundation President Trace Tendick. "When we come together as a team, we further our mission of preventing cancer, providing the best care to those fighting it and finding a cure."
For more information about Packers Vs. Cancer, please visit packers.com/community/packers-vs-cancer.