Packers vs Cancer
PACKERS VS CANCER PRESENTED BY BELLIN HEALTH BENEFITTING THE VINCE LOMBARDI CANCER FOUNDATION
The Packers vs Cancer initiative is aimed at raising awareness for all cancers. Together, the Packers, Bellin Health and the Vince Lombardi Cancer Foundation have teamed up in an effort to educate fans on the importance of early screening and detection, while working together to raise funds to help support the ongoing fight against cancer.
The Packers vs. Cancer initiative, which ran throughout the month of October 2017, featured a variety of fundraising efforts, including the sale of a Packers/Vince Lombardi-themed cancer awareness hat available for purchase at the Packers Pro Shop. Each hat sold resulted in a $5 donation directly to the Vince Lombardi Cancer Foundation. Fans and supporters also had the opportunity to help raise funds through a Text-to-Donate campaign. Additionally, campaign spokesperson, Packers kicker Mason Crosby, took part in a public service announcement and several Packers players visited cancer patients throughout the course of the 2017 season.
As part of the ongoing Packers vs. Cancer initiative, the Packers and Bellin Health together recognized the ongoing fight against cancer at the 2017 Packers-Saints game at Lambeau Field. On game day, the Packers, Bellin Health and the Vince Lombardi Cancer Foundation celebrated and recognized cancer survivors on the field during pregame Ambassador Line, the national anthem and halftime activities. Fans in attendance had the chance to show their support with a complimentary giveaway banner given out to all fans in attendance that featured a place for fans to write the name of someone they know that had been impacted by cancer. Game attendees also were able to submit their game day photo using #PackersvsCancer for their chance to be on the video board at Lambeau Field.