Thanks to the efforts and support of Packers players, fans and employees throughout the holiday season, $78,497 was donated to the Salvation Army's Red Kettle Campaign.
The amount is the result of donations received during Packers Give Back Day on Dec. 13, as well as the Packers players autograph signings at the Lambeau Field Atrium throughout the holiday season. Packers quarterback Aaron Rodgers matched the donations made during the autograph signings.
At Packers Give Back Day, a day designed to allow staff to get out of the office and give back to the Green Bay community, Packers employees rang bells at Festival Foods locations throughout Green Bay and at the Bay Park Square Mall. Throughout the day, fans and shoppers at all area Red Kettle locations donated more than $15,000, which was matched by the team, resulting in a total of $30,831 in donations for the day.
At the autograph signings in the Atrium, donations totaled $23,833 over the three signing events, and Rodgers matched all of the donations, bringing the grand total donated to the Salvation Army through Packers autograph signings to $47,666.
The cumulative $78,497 amount benefits the Salvation Army's Red Kettle Campaign, an important holiday tradition in the Green Bay community, as many of the organization's programs operate only because of money received through Red Kettle donations.
All proceeds, including the matching funds donated by the Packers and Rodgers, will go toward the Salvation Army's efforts in aiding needy families, seniors and the homeless in Green Bay.