This October, the Green Bay Packers, Bellin Health and the Vince Lombardi Cancer Foundation are teaming up and inviting fans to take part in the Packers Vs. Cancer campaign.

For the third straight year, the initiative is aimed at raising awareness of all cancers and raising funds for research and cancer care.

"We're proud to partner once again with Bellin Health and the Vince Lombardi Cancer Foundation, two organizations that are at the forefront of cancer care and research, for Packers Vs. Cancer," said Packers President/CEO Mark Murphy. "By helping raise awareness and funds, we want to make sure families have the resources they need to fight cancer."

Packers Vs. Cancer will be highlighted by the Packers-Lions game on Oct. 14, presented by Bellin Health, which will recognize cancer survivors on the field during the pregame Ambassador Line and the national anthem. Game attendees can also show their support with the game giveaway, which this year is multifunctional scarf/head wrap, made of stretchy, breathable fabric with the Packers Vs. Cancer logo printed on it. The giveaway was created with those undergoing cancer treatment in mind, and can be worn by patients, their loved ones and those who support the fight against cancer.

Additionally, the Packers Pro Shop is selling a new Packers Vs. Cancer New Era knit hat available for purchase now at the Packers Pro Shop, with $5 from each hat sale going directly to the Vince Lombardi Cancer Foundation. The winter stocking hat, which will be sold throughout October and into the colder months, features green, gold and white stripes, with the Packers logo on the front and a Packers Vs. Cancer logo on the side. The hat is available in-store and online.

"Cancer survival rates are increasing due to improved treatments and the fact that we're catching the disease earlier – but there's more work to be done," said Bellin Health President & CEO Chris Woleske. "This high-visibility campaign is an important part of those efforts, and we are honored to partner with the Packers and the Vince Lombardi Cancer Foundation on this campaign."

Packers Vs. Cancer, which will run throughout the month of October, also features a variety of fundraising efforts, including an opportunity for shoppers at the Packers Pro Shop to contribute by adding $1 or more to their purchase that will go directly to the Vince Lombardi Cancer Foundation. Those who donate during October have the opportunity to put their name on a special card that will be displayed in the Pro Shop throughout the month.

Packers linebacker Blake Martinez and kicker Mason Crosby, who will serve as spokespeople for the initiative, took part in a public service announcement, which will air in October throughout Wisconsin to remind fans how they can be a part of Packers Vs. Cancer. Several Packers players will also join the effort, visiting cancer patients in the hospital and meeting with survivors throughout the season.

Packers players will also bring the Packers Vs. Cancer initiative to the high school level by visiting with fans at Kaukauna High School, when the Ghosts take on the Hortonville High School Polar Bears on Oct. 18. Community members are invited to the game, and rally towels and t-shirts will be for sale, with proceeds benefitting the Vince Lombardi Cancer Foundation.

Named for the legendary Packers coach, the Vince Lombardi Cancer Foundation is dedicated to winning the battle against cancer by funding advancements in cancer research and compassionate care.

"I'm thankful to say this is the third year of the Packers Vs. Cancer campaign to raise awareness of the need to fund treatments to prevent cancer, care for cancer patients and conduct research to find a cure," said Benjamin R. Haas, president, Vince Lombardi Cancer Foundation. "In the past year, we've been able to provide support for immunotherapy research to help children fight cancer, research to find treatment for solid tumors in children and a mobile coach that offers mammograms to improve breast cancer survival through early detection."

For more information about Packers Vs. Cancer, please visit packers.com/community/packers-vs-cancer.