• Joined the Packers organization as vice president of marketing and fan engagement in 2014 before being named chief marketing officer this past offseason.
• Brings more than 33 years of experience across professional sports, entertainment and venue management, including eight years with the Baltimore Ravens as vice president of marketing.
• Additional experience includes leadership roles with the NHL's Florida Panthers and AEG, overseeing marketing efforts for the NBA's Los Angeles Lakers, Staples Center, Kodak Theatre and The Forum.

Gabrielle Dow, now in her 13th season with the Packers, enters her first season as chief marketing officer after serving as vice president of marketing and fan engagement for 12 seasons (2014-25). She oversees the organization's retail operations, broadcast and video production, marketing, events, brand engagement, business research and analytics, and game presentation.

Since joining the Packers in 2014, Dow and her team have significantly enhanced the Lambeau Field gameday experience through innovations including pyrotechnics, updated music programming and the "Get Loud Lambeau" fan-engagement campaign designed to energize fans in support of the team.

Dow's team also led the organization's "100 Seasons" celebration, honoring the Packers' historic legacy throughout the franchise's 100th season in 2018 and culminating with the team's 100th birthday celebration on Aug. 11, 2019.

Under her leadership, the Packers have continued to modernize Lambeau Field's presentation capabilities. In 2022, the team introduced enhanced player-introduction set pieces featuring LED side screens. During the 2023 offseason, Dow and her team oversaw the renovation of Lambeau Field's TundraVision displays, doubling the size of the main video boards and implementing 4K video technology. The project also included expanded 50-yard-line scoreboards and a fully upgraded stadium audio system.

Dow played a key leadership role in securing and executing the 2025 NFL Draft in Green Bay, an initiative that began in 2015. The event received widespread acclaim from the NFL, media and attendees for its production, fan energy and operational success. Attendance surpassed expectations, drawing more than 600,000 fans across three days, while television coverage averaged 7.5 million viewers, the second-most watched NFL Draft on record behind only the 2020 draft during the pandemic. In recognition of her work on the event, Dow was named to Sports Business Journal's 15th class of "Game Changers: Women in Sports."

Building on the success of the 2025 NFL Draft, Dow established an internal events team focused on attracting major concerts, sporting events and other large-scale entertainment opportunities to Lambeau Field. The team recently helped deliver a historic milestone with back-to-back sold-out Luke Combs concerts at Lambeau Field, marking the first time an artist has performed consecutive nights at the venue. The Saturday performance set a new attendance record, becoming the highest-attended concert in Lambeau Field history. Previous marquee events have included concerts by Kenny Chesney and Billy Joel, the Wisconsin vs. LSU college football game, and an international soccer match featuring Manchester City and Bayern Munich.

Looking ahead, Dow and her team are preparing to host the Wisconsin vs. Notre Dame football game and continue to pursue future opportunities that further Lambeau Field as a premier destination for world-class sports and entertainment events.

In 2025, the Packers were granted international marketing rights in the United Kingdom, Ireland and Germany through the NFL's Global Markets Program. Dow and her team oversee the organization's efforts to establish a long-term, year-round fan presence across all three markets.

Dow and the Packers' in-house production team, Packer Studios, earned their second Regional Emmy Award in 2025, winning Outstanding Achievement for Sports: One-Time Special for their Total Packers: Hall of Fame Special. This recognition followed their first Regional Emmy Award in 2023, when they received Outstanding Achievement for Sports Program for "LeRoy Butler – Leaping into Canton."

Prior to joining the Packers, Dow spent eight seasons with the Baltimore Ravens as vice president of marketing, overseeing marketing, promotions, sponsor activations, brand management, game entertainment and fan-affinity initiatives. During her tenure, she launched "Purple," the Ravens' first female fan club, which grew to more than 25,000 members, and helped establish the team's successful "Purple Friday" tradition.

Dow's earlier professional experience includes directing marketing efforts for the NHL's Florida Panthers from 2003-05, overseeing hockey, concerts and family entertainment events. She also spent four years with AEG, supporting marketing initiatives for the Los Angeles Lakers, Staples Center, Kodak Theatre and The Forum. Her professional accomplishments have earned numerous honors, including recognition as one of Maryland's Top 100 Women by The Daily Record and the Executive Management Award from SmartCEO for leadership excellence and organizational impact.

Beyond her work with the Packers, Dow teaches a graduate-level sports marketing and innovation MBA course at St. Norbert College in De Pere, Wisconsin. She also serves on the boards of directors for Rawhide, the Fox Cities Performing Arts Center and Green Bay Country Club.

Born in San Francisco, Dow earned her bachelor's degree, MBA and law degree from the University of Oregon. She and her husband, Jeff, a Wisconsin native, have maintained strong ties to the state through family in Port Washington and Lomira. The couple has two children, Danielle and Jackson.