Newly installed landmark sign adds to Titletown skyline

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The skyline in Titletown got a boost this week with the installation of a new landmark sign adjacent to Ariens Hill and the ice skating rink.

The 13,000-pound lighted sign, now perched atop the TitletownTech building, stands at 13 feet and 6 inches high, and stretches 96 feet long – nearly 1/3 the length of a football field. The sign is lit by 820 feet of green LED lights and 1,000 feet of gold LED border tubes. The lights also can change to display a variety of colors.

The sign is double-sided and can be seen clearly from the east or west, and by those traveling down Lombardi Avenue or Ridge Road.

The marquee will be lit by Friday afternoon.

The TitletownTech building, which is set to open in the coming months, will house TitletownTech, the joint venture between the Green Bay Packers and Microsoft that will spur economic expansion in Northeast Wisconsin and beyond by bringing world-class digital innovations and expertise to Greater Green Bay. TitletownTech will include an innovation lab, a venture studio and a venture fund to create, build, fund and invest in businesses and opportunities in the region.

A new marquee has been installed on top of the newest building at Titletown.

The building will also house the Titletown Development offices and a mix of additional businesses to be announced soon. Limited office and retail space is available for lease in the TitletownTech building; to inquire, please email titletown@packers.com.

Titletown Development LLC

Titletown Development LLC, the development arm of the Green Bay Packers, is building upon the success of Lambeau Field’s major redevelopment in 2003 and recent expansion and renovations with its work on Titletown. The development maximizes its great location just west of the iconic stadium to attract additional visitors to the area, spur further regional economic growth, offer new amenities to residents and complement Greater Green Bay’s draw as an excellent location to live, work and play. Phase one of Titletown included the four-diamond hotel Lodge Kohler, Hinterland Restaurant and Brewery, Bellin Health Titletown Sports Medicine & Orthopedics, and TitletownTech. Phase two is set to include approximately 220 residences and a four-to-five story office building, as well as additional development that may feature retail, food and beverage and entertainment. www.titletown.com

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