The first few days of training camp are always a festive atmosphere, with excitement in the air as the Packers return to the field for another season. This year, however, fans will have many more opportunities for fun with the Packers Experience, a four-day, free festival in honor of the Packers’ 100 Seasons.
Preparations are now underway for the Packers Experience, presented by American Family Insurance, Bellin Health, Fleet Farm and Old El Paso. The festivities kick off at 9 a.m. on Thursday, July 26, in conjunction with the first day of Packers Training Camp, with live music, entertainment, food and beverages offered throughout each day.
The large-scale event, which is similar to the NFL Experience fan festival held at the Super Bowl and the NFL Draft, will span a majority of the Lambeau Field campus, from the Lambeau Field parking lots and Titletown to Ray Nitschke Field. Four different zones will offer football games, skills challenges and activities for all ages.
The American Family Insurance Zone will feature Quick Slant, Hail Mary and Training Camp challenges, as well as a beer garden adjacent to the Johnsonville Tailgate Village. This zone also includes the Legendary DreamTheater, inspired by American Family Insurance. The theater will feature a 12-minute excerpt from Legacy: 100 Seasons of the Green Bay Packers, presented by American Family Insurance.
The Bellin Health Zone will feature a replica Packers Team Locker Room, a 40-yard Dash game and “Look Like a Player,” which will provide a unique photo opportunity for fans who want the chance to step into a player’s shoes.
The Fleet Farm Zone will offer several skills challenges, including Touch Pass, Punt Return, Field Goal and Extra Point Kick games. The main stage will also be a part of this zone, with live entertainment throughout the event including “Centennial Sit-down” alumni interviews.
The Old El Paso Zone will include Rookie Camp and Obstacle Course, with activities geared toward younger fans.
Alumni “Centennial Sit-down” interviews will take place throughout each day of the event on the main stage or network broadcast sets. Additionally, the Lambeau Field seating bowl will be open for attendees to visit
Titletown will host Gatorade Junior Training Camps for kids each day starting at 10 a.m., instructed by USA Football-certified coaches. The Titletown stage will also feature live music on Friday and Saturday from 7 to 9 p.m.
In order to participate in games and activities at the Packers Experience, visitors must sign up for Packers Pass at packers.com/pass or through the Packers app on their smartphone. Those who scan their Packers Pass at badge locations throughout the event area will be eligible to win prizes. Fans who don’t have a smartphone can register in person for Packers Pass at the fan kiosk in the Lambeau Field Atrium.
Packers fans under 18 must have a parent/guardian register them for Packers Pass either in person or on the app.
The Lambeau Field Atrium, including the Packers Pro Shop, Lambeau Field Stadium Tours, Packers Hall of Fame and 1919 Kitchen & Tap will be open, with some extended hours offered as noted on Packers.com.
To see a map of the Packers Experience and all the activities offered each day, please visit https://www.packers.com/100-seasons/. Fans can join all the free Packers Experience festivities on:
- Thursday, July 26, from 9 a.m. to 6 p.m.
- Friday, July 27, from 9 a.m. to 8 p.m.
- Saturday, July 28, from 9 a.m. to 8 p.m.
- Sunday, July 29, from 9 a.m. to 6 p.m.
Limited parking is available for event attendees, with parking available in Lot 1 off of Oneida Street, Lots 6 and 7 off of South Ridge Road, Lot 10 off of Valley View Road, in the lot adjacent to Ray Nitschke Field off of Armed Forces Drive and in the Titletown parking lot off of Lombardi Avenue.
A century in the making, 100 Seasons is the epic, 16-month celebration of the Packers’ rich history, capped by the franchise’s 100th birthday on Aug. 11, 2019. For more information, please visit packers.com/100-Seasons.