The Wisconsin Department of Tourism is moving to the big leagues with its Travel Wisconsin Supper Club Concession Stand, launching today at Lambeau Field in Green Bay. The opening follows the launch of the Travel Wisconsin Supper Club Concession Stand at the Kohl Center in Madison. Both stands capture the ambience and menu of a traditional Wisconsin supper club and provide fans with a new, out-of-the-box game-day experience.
"We're excited to partner with the Green Bay Packers whose history dates back almost as far as the iconic tradition of the Wisconsin supper club," said Tourism Secretary Stephanie Klett said. "The Travel Wisconsin Supper Club at Lambeau Field lets us get our tourism message and brand in front of a dedicated fan base that loves football, food and fun."
The Wisconsin Department of Tourism and the Packers opened a supper club-themed concession stand on Friday, located outside Section 138 at Lambeau Field. Photos by Justin Rose, Packers.com
Located outside Section 138, between the Mills Fleet Farm and Shopko Gates, the concession stand evokes the supper club look and feel. Fans will be greeted by a counter top made from Lambeau Field's original brick façade, weathered cedar shake shingle roof, pendant and overhead mood lighting, and decorative ceiling panels. Other décor props include mounted fish and deer rack, historic Packers sports memorabilia and photos, and framed black and white photography of supper clubs and tourism attractions courtesy of the Wisconsin Historical Society. Two neon "Travel Wisconsin Supper Club" signs top both sides of the stand.
The rotating menu is inspired by supper clubs found throughout the state and includes classic dishes like booyah, pot roast sandwich, traditional pasty, cheese curds and Friday fish fry. A Brandy Old Fashioned Sweet is also included on the concession stand's beverage menu.
"We're always looking for new and innovative ways to connect with our fans and enhance their gameday experience," said Packers President/CEO Mark Murphy. "The Travel Wisconsin Supper Club stand is a fun and unique way to honor our Wisconsin heritage and we are excited for our fans to have the opportunity to enjoy traditional supper club cuisine at Lambeau Field."
The Department of Tourism's partnership with The Green Bay Packers also includes social media collaboration, advertisements on Packers.com, and tickets, sideline passes and autographed merchandise to be used in Travel Wisconsin giveaways. The concession stand continues the successful partnership between the Department of Tourism and the Green Bay Packers. In 2013, the Department created a fall TV commercial starring Packers wide-receiver Jordy Nelson. The ad aired two season and generated nearly 275,000 views on YouTube since its release.
The concession stand was built by JP Cullen of Madison.
The mission of the Wisconsin Department of Tourism is to market the state as the Midwest's premier travel destination for fun. Traveler information can be found at www.travelwisconsin.com.