The Green Bay Packers today announced Justin Wolf has been promoted to director of corporate partnerships sales and activations.
Wolf, who previously served as assistant director of corporate sales, has been with the Packers since 2010, when he began as a corporate sales executive. He was promoted to corporate sales manager in 2016. In his time with the organization, he has helped guide a successful sales team that has sold key high-profile sponsorship platforms, negotiated significant sponsorship revenue, and conceptualized and delivered various strategic partnerships.
In his new role, Wolf will set strategy for sponsorship, digital and media/broadcast sales and service, while leading the sales and partnership teams. He will also become a member of the organization's Leadership Team.
"We're pleased to promote Justin to this position," said Packers vice president of sales and business development Craig Benzel. "His experience in sales and activations, exceptional relationships with many of the Packers' partners, as well as his strong communication and people skills, make him an exceptional fit for the role. We look forward to his continued leadership in his new position."
Prior to his time with the Packers, Wolf spent four years with the San Diego Padres (2006-10), working in corporate partnerships and ticket sales. He also spent time in ticketing with the Chicago Bulls and athletics event management for the University of Wisconsin. A 2005 UW-Madison graduate, Wolf is a native of Pleasant Prairie, Wis. He lives in Howard, Wis., with his wife, Courtney, and sons, Jackson and Liam.