Thanks to the efforts and support of Packers players, fans and employees throughout the holiday season, $97,127 was donated to the Salvation Army's Red Kettle Campaign.
The amount is the result of donations received during Packers Give Back Day on Dec. 17, and the Packers players autograph signings at the Lambeau Field Atrium throughout the holiday season. Packers quarterback Aaron Rodgers matched the donations made during the autograph signings.
At Packers Give Back Day, a day designed to allow staff to get out of the office and give back to the Green Bay community, Packers employees rang bells at locations throughout Green Bay, Ashwaubenon and De Pere, including at Festival Foods, Fleet Farm and the Bay Park Square Mall. Throughout the day, fans and shoppers helped raise a total of $23,867, which was matched by the team up to $15,000, resulting in a total of $38,867 in donations for the day.
At the autograph signings in the Atrium, donations totaled $29,130 over the five weeks of the signing events, and Rodgers matched all of the donations, bringing the grand total donated to the Salvation Army through Packers autograph signings to $58,260.
The cumulative $97,127 amount benefits the Salvation Army's Red Kettle Campaign, an important holiday tradition in the Green Bay community, as many of the organization's programs operate only because of money received through Red Kettle donations.
All proceeds, including the matching funds donated by the Packers and Rodgers, will go toward the Salvation Army's efforts in aiding needy families, seniors and the homeless in Green Bay.
Packers wide receivers Davante Adams, Geronimo Allison, Jake Kumerow and Marquez Valdes-Scantling signed autographs at Lambeau Field Monday night in exchange for donations to the Salvation Army.