
Sherry Schuldes
Director of Family Programs
Biography
Now in her 33rd season overall with the Packers, Sherry Schuldes enters her 30th year leading the team's family programs department after originally joining the organization in 1993.
Beginning in 1996, Schuldes oversaw the creation and development of the family programs department, one of the first of its kind in the NFL. The department offers year-round programming and services for the families of Packers players and coaches.
Schuldes also led the creation of the Packers Women's Association (PWA), a 501(c)(3) nonprofit organization that allowed coaches' and players' spouses to give back to the Green Bay community. Serving as the PWA's executive director, Schuldes led the organization's support of several local charities, including Paul's Pantry and New Community Shelter, as well as partnered with The Salvation Army and Samaritan's Purse. Schuldes and the PWA have hosted food drives and military-appreciation events, adopted hundreds of families for the holidays, created the Packers Family Cookbook, donated a home to a family in need and participated in many other initiatives.